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Solving a Better Problem

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Your best strategic thinking is worthless if it is being applied to the wrong problem. This mini-course outlines a simple, 3-step process for how to identify the right problems to solve. 

A proven approach to finding better, more interesting problems to solve

Some of the topics this course will cover include...

DEFINING THE PROBLEM: The five areas to investigate to understand the client’s problem / The importance of translating a client problem into a consumer problem / 149 questions to ask before you begin / Proven tool for helping you separate the symptom from the disease

REFRAMING THE OPPORTUNITIES: Why boring questions lead to boring solutions / Turning problem statements into opportunity statements / Using a brainwriting approach to generate hypothetical paths forward / Downloadable framework for generating new and more interesting problems to solve

SELECTING WHAT TO SOLVE: The search for a “well-rounded” problem / Identifying which problem to solve first / Scoring system for measuring the quality of each problem

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This mini-course will provide tools and tips for interrogating a brand's current situation in order to uncover the root problems that need to be solved.

$0+

Solving a Better Problem

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Add to cart