The Slow Culture Book

Stop Chasing Trends. Start Understanding What Actually Drives Human Behavior.

Pre-order the anti-trend report that reveals the 8 eternal motivations behind every consumer decision.

Trends come and go, creating the illusion that the world around us is changing faster than ever. In reality, the things that drive human behavior have remained fundamentally the same for thousands of years — the desire for belonging, renewal, expression, contentment.

"Slow Culture" is an examination of the deep-seated, eternal motivations that help people around the globe navigate the world we live in. Based on research with 1,200+ consumers and 80+ industry experts, it reveals the Eight Eternal Motivations™ that guide human behavior.

It's an acknowledgment and celebration of the timeless, slowly evolving truths that are infinitely more powerful than flash-in-the-pan fads and trends.

In fact, view this book as an anti-trend report. It's a compass that can help savvy marketers stay focused on developing experiences with lasting appeal and impact while competitors flounder chasing after the fleeting and superficial.